Media Education across the Curriculum

In one sense the Media are about the world and it is argued that they represent the world. However, representation is a highly political issue. First of all, in the context of privatization in particular, ownership of the Media is an important issue. Who are those who represent the world? What are their values and interests? What kind of identities do they promote?

For example, in women's studies gender is a point which is analysed and it is argued that those who usually represent the world are middle-class, white men. Implications for women through this kind of representation are, therefore, critically analysed. In a critical approach to the Media it is recognized that the Media do not just represent the world but that they shape identities and the world through particular performances they create and/or promote. Today the Media promote their messages, products and values through complicated performances in all kinds of genre: advertisements, soap operas, films, reality shows, news, etc.